Wednesday, October 8, 2014

How Credit Unions Can Market for International Credit Union Day


International Credit Union Day is October 16th and it’s not too late for your credit union to do something to celebrate. What is International Credit Union Day? It’s a time to celebrate the history and achievements of credit unions while promoting the cause of credit unions internationally. It is the perfect day to build relationships with members and discuss your credit union’s products and services. Here are some ideas for your credit union to help celebrate International Credit Union Day.
  • Celebrate the day or even the week – Start planning what you want to do that day for your members. Create flyers letting your members know that International Credit Union Day is coming and that they are invited to help celebrate the day. You can choose to celebrate the entry week or just for the day. Either way it is a perfect way to connect to your members.
  • Create hype online – Take to social media and to let your members know what you’re doing to celebrate. If you choose to celebrate all week long you can promote the daily events through each of your credit union’s social media platforms. Encourage members to share posts with their friends to help boost attendance at your credit union’s events. Use the hashtag: #ICUDay to make sure your posts are being seen by those participating in International Credit Union Day. To view last year’s activities check out 2013 ICU Day.
  • Guest day and fun promos for current members – “Guest days” lets your members bring in guests for refreshments and learn more about your credit union and the products you offer. This is sure to boost your member count and to show your current members how important they are to your credit union. Consider having prizes and drawings for your current members to enter for each guest they bring in.
  • Focus on the credit union difference – Many people don’t know the difference between a credit union and a bank. International Credit Union Day is the perfect time to create banners and flyers letting people know what the differences actually are.
  • Take a community approach – Create an event and coordinate a local beautification program in the city your credit union is in. This is a great opportunity to let people know the commitment your credit union has to the community. You can share your past plans and your future plans to help with the community.
  • Educate in new ways – Offer a series of lectures on basic finance during lunch hours or even in the early evening hours. This is the perfect occasion to showcase the different products you offer and encourage current members to refer friends. Another way to reach potential members is to set up a booth at a local shopping mall or community center. At these places you can offer personal finance information and highlight on what the credit union difference is all about. 
Are you considering a special event at your credit union to celebrate International Credit Union Day? CU Solutions Group can help you make this year’s International Credit Union Day the best one yet! CU Solutions Group has the tools your credit union needs to create the best possible event for your members. With our social media skills, print productions and website design and development products, we can make your International Credit Union Day celebration one the entire community will be talking about for years! 

No comments:

Post a Comment