As of the end of March, Facebook switched all profiles to their Timeline
format. Many credit unions have not acted on this, leaving their
profiles looking rather neglected. CU Solutions Group offers some tips
for how to spruce up your page and make the most of the new format.
First off, you need to create a “cover image”, sized at
851 w x 315 h pixels, which appears at the top of your profile. Treat it
like a large display ad or billboard – incorporate an engaging image
with minimal text to brand your page and engage visitors. Make sure you
follow the rules – you can’t include price, purchase or contact
information, nor can you have calls to action (including asking people to like you).
Next, you’ll need to edit your profile image. The sizes
have changed dramatically on this! Before, you could have an image over
500 pixels long. Now all pictures must be sized to 180 w x 180 h pixels,
which Facebook condenses to 125 w x 125 h.
Now that you’ve got the graphics taken care of, it’s time
to explore some of the other new features. “Pin to Top” and “Highlight”
are two options you’ll now find to make specific posts more prominent.
Pinning a post means it will appear at the top left corner of your wall
for the next seven days. Highlighting a post expands the post’s size to
843 w x 403 h pixels, taking up the width of two columns instead of one.
Another great feature is the ability to add historic
information to your timeline. You can add pictures and text from the
founding of your credit union onward. Go back through the archives to
find content that will be interesting to your followers.
If you need assistance creating your graphics, training
on how to use Facebook, or someone to guide you with a social media
strategy, CU Solutions Group is here to help. For all your social media
needs, give us a call at 800-262-6285 or email us.
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