As of the end of March, Facebook switched all profiles to their Timeline format. Many credit unions have not acted on this, leaving their profiles looking rather neglected. CU Solutions Group offers some tips for how to spruce up your page and make the most of the new format.
First off, you need to create a “cover image”, sized at 851 w x 315 h pixels, which appears at the top of your profile. Treat it like a large display ad or billboard – incorporate an engaging image with minimal text to brand your page and engage visitors. Make sure you follow the rules – you can’t include price, purchase or contact information, nor can you have calls to action (including asking people to like you).
Next, you’ll need to edit your profile image. The sizes have changed dramatically on this! Before, you could have an image over 500 pixels long. Now all pictures must be sized to 180 w x 180 h pixels, which Facebook condenses to 125 w x 125 h.
Now that you’ve got the graphics taken care of, it’s time to explore some of the other new features. “Pin to Top” and “Highlight” are two options you’ll now find to make specific posts more prominent. Pinning a post means it will appear at the top left corner of your wall for the next seven days. Highlighting a post expands the post’s size to 843 w x 403 h pixels, taking up the width of two columns instead of one.
Another great feature is the ability to add historic information to your timeline. You can add pictures and text from the founding of your credit union onward. Go back through the archives to find content that will be interesting to your followers.
If you need assistance creating your graphics, training on how to use Facebook, or someone to guide you with a social media strategy, CU Solutions Group is here to help. For all your social media needs, give us a call at 800-262-6285 or email us.