Most organizations seem to face a summer slowdown each year, even credit unions. Thanks to summer vacations, both staff and members become sparse. Even though on some of these slow, summer day it’s nice to relax and enjoy the calm. But there are several, and more productive, ways to spend these upcoming summer months.
- Play Online
No, we’re not talking about Candy Crush Saga or Minecraft … But on a slow business day take a look at all of those new social media platforms you’ve heard about but never tried. Set up a business profile and test it out. Come fall, if you don’t think it’s worth it – just remove your profile. You won’t know unless you try!
- Update Your Site
We’re sure you’ve been meaning to update your website’s content or layout all year long. But the day-to-day tasks can force you to put it on the backburner. Summer is the time to go through your site to ensure everything is current. It’s also the perfect opportunity to review it and see if it’s time to get a new look to better mesh with your credit union’s brand, or update it to be responsive. Don’t wait until fall when your workload picks back up.
- Get Out There
With all of the summer festivals and community events, now is when you want to get out and about and mingle with your community. Sponsor a charity run or host a booth at the art fair. You’ll not only get your credit union’s name and brand out there, you might get the chance to network some new partnerships and enrich the ones you already have. Plus, who wants to sit at a desk when it’s so nice outside!
- Snap Some Pics
While you’re out and about this summer, don’t forget to take plenty of photos! Thanks to the prevalence on cameras on phones, you have no excuse to get some pics when your credit union is at these community events. Once you take them, just don’t forget to post them on your Facebook page or website for all to see. Nothing boosts traffic as much as a great photo.
- Tend to Your Staff
Staff development can also be something that gets put on a backburner when those deadlines keep looming. Work one-on-one with staff to ensure they’re keeping up with their goals and that any issues are being properly addressed. No use waiting until the end of the year reviews to improve the performance of not only your staff, but your credit union as well.