1. Responsive Design Required
Having a responsive website is no longer a “nice to have” it’s a “must have” for any credit union. According to Global Web Index, while 91% of Internet users surf using a desktop or laptop, 80% use smart phones and 47% use tablets. That means you never know how people will be reaching your site, you have to make sure it looks good whether it’s a computer or iPhone.
2. Typography and Fonts Take Front Stage
Typography and fonts are for more than just plain text these days. Websites are using different typefaces to better express moods, brand personality and can even replace images if done right. Plus, it can cost your credit union much less than using stock images or paying for custom graphics.
3. Scrolling Not Clicking
Clicking from page to page on your website is so 2014 (or earlier!). Check out the newer websites from innovative brands and you’ll discover you have to scroll to view their website, not click. Not only is scrolling easier to navigate, it’s more fun and intuitive – plus you have more room for creative page design. Go one step further and add parallax design to give the images more depth and opens the door to creativity further.
4. Bigger Background Images
While lots of white space is still desirable on websites, so are large background images. There’s no better way to position your credit union on first impression than by making a big statement with a big image. It immediately sets the tone for your credit union’s personality. And be innovative with the images. Don’t just use images of smiling families, piggy banks, cars or houses. Try images that more personally represent your credit union or the community it serves.
5. It’s in the Cards
Cards are more than what you can get at Hallmark or a small piece of plastic to shop with. The most well-known example of website cards are what you find on Pinterest. Cards are a fun, graphic way to be able to fit a lot of visual content on one page that will easily work on various platforms.
6. Declutter with Ghost Buttons
When a website button not a typical website button? When it’s created to be a ghost website button. They use the same amount of website territory but in a much more minimal, less intrusive way. Want to make them more interesting? Animate them or have them change color when clicked on.
7. Video and More Video
From YouTube to Vine to Instagram Video, the moving image is growing in popularity – even if it’s sometimes shrinking in length. Online video is getting easier to create and upload. Not to mention that visitors to your website will stick around longer and you’ll more easily reach a younger demographic. Whether you use intro, promotional, instructional or special event videos, they’re an easy way to bring your website into 2015.
8. Putting Digital Branding First
When potential members are researching credit unions, what do they see first? Not your branch or marketing materials – chances are they’ll come to your website first. As they say, you only get one chance to make a first impression. Your website is the perfect place to create and position your digital brand.
9. Be a Storyteller
We’re not talking the “Once upon a time” kind of story. We’re talking the story of your credit union, its members, its community and its brand. The fonts and images you use to the website’s overall layout all add to your story. Is it saying what you want it to say? Whatever story you tell, just make sure it’s something your members (or potential members) can relate to.
10. The Website Revolution
The future of websites isn’t all website-related. (Confusing, I know.) Think about it … When you shop online at stores you frequent, check your account balance, look for coupons, etc. do you use a website or an app? I know I tend to use apps more, and so do many of your members. Sure, responsive design helps reach mobile members, but a credit union app can complement your site and enhance your members’ online experience. Just make sure your app offers more than just mobile banking and something your website does not.
Need helping bringing out the best in your credit union's website? CU Solutions Group has the website talent, insight and tools to make it happen. Contact us today to learn more.