Your credit union has one major event to say thank you to its members and hopefully grow member loyalty – your annual meeting. But how many of your members actually attend? And are yours like most credit unions where the average attendant age is 70?
Turn your annual meeting into your annual member appreciation day that’s capped off with the actual meeting. Think rewards like cash incentives or fun member giveaways. Think fun guest speakers that will help create a draw to the event while making your members feel like they’re being further rewarded for being a part of your credit union.
Further this feeling of "togetherness" by having your staff attend the meeting, giving them the opportunity to interact with your members. Whatever positivity you can grow is a great way to help reinforce your credit union’s brand with its current and potential members. Because, if you create enough of a buzz at your annual member appreciation day and your members spread the word of all the fun and all the freebies, who knows – your membership might even grow by the time your next year’s event comes around!
Related services: Annual Meeting Materials, Event Marketing, Board Governance
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