Tuesday, November 27, 2012

Getting it Right: Langley Federal Credit Union



Name: Langley Federal Credit Union
Assets
: $1,699,949,400
Members
: 166,955
Website
Facebook  Twitter
 
While Invest in America has Shop America, Langley Federal Credit Union has its own Shop Langley. Shop Langley lists discounts from local companies as well as from national Invest in America partners. Langley FCU uses their website as a key marketing tool for Invest in America and a simple way to grow member loyalty.

“We built the Shop Langley section of our site to feature many discounts and offers provided to our members. The Invest in America program is a major part of that area,” explains Langley FCU Senior Vice President and Chief Marketing Officer Brett Noll. “We also cross-educate the deals on relevant pages, such as mentioning car savings where we present vehicle loan information.”

Its membership is the cornerstone to everything Langley FCU does, including providing its members with Invest in America’s valuable discounts, “We’re always looking for ways to enhance the value of membership. The program has grown and now offers a variety of great deals and our members truly appreciate their credit union for making these avenues of saving available,” states Noll.

Staff and member reactions to Invest in America have been nothing but positive, “To sum it up in a word, appreciation,” Noll says. “Staff and members simply appreciate the fact that the credit union cares enough to help them save money when they’re shopping.”

To learn more about Invest in America visit LoveMyCreditUnion.org. 

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