Just about every company and product has its own website. And by now,
you know the basics—make your site easy to navigate and user-friendly,
include a call to action on every page where a product or service is
described, and use online applications and contact forms.
Now What?
Now it’s time to add that “little extra something” to your website—something that gets your members coming back time and again. Use one or all of these website enhancements to energize your site:
Now it’s time to add that “little extra something” to your website—something that gets your members coming back time and again. Use one or all of these website enhancements to energize your site:
Video
Sure, you can put videos on YouTube at no cost. But do you really want members navigating away from your website? The best alternative is to place the videos on your site. The videos can be:
Sure, you can put videos on YouTube at no cost. But do you really want members navigating away from your website? The best alternative is to place the videos on your site. The videos can be:
- Instructional – Financial literacy is a must at any age. Place videos that cover different topics and appeal to members of all ages.
- Community-oriented – Share a brief video of your credit union staff participating in community events.
- Promotional – Promote a product or service—or simply post the video of your CEO’s appearance on the local TV news to discuss Bank Transfer Day.
- Informative – Keep members informed about the issues facing credit unions—such as proposed legislation that has challenged credit unions’ tax-exempt status in the past.
- Motivational – Want to do more than keep members informed? Use a video to encourage them to write to their legislators or take other actions.
Blog
A blog invites interaction, which in turn invites people to return to your site. Keep the topics relevant and helpful—and ask visitors to comment. Consider, too, a guest blog. If your credit union has a relationship with a financial planner, invite that person to post a blog. Also, look to your membership. Perhaps a member can share his or her experience with solving a budgeting problem.
A blog invites interaction, which in turn invites people to return to your site. Keep the topics relevant and helpful—and ask visitors to comment. Consider, too, a guest blog. If your credit union has a relationship with a financial planner, invite that person to post a blog. Also, look to your membership. Perhaps a member can share his or her experience with solving a budgeting problem.
(Tip: Use one of your website pages for the blog. If
you’re using a “page commenting” feature, visitors can use that to post
comments.)
Podcast
Podcasts aren’t yesterday’s news. They’re an efficient way to provide snippets of information to members who are on the go—and find it easier to listen to a message rather than watch one. Use podcasts to provide financial tips and messages from your CEO.
Podcasts aren’t yesterday’s news. They’re an efficient way to provide snippets of information to members who are on the go—and find it easier to listen to a message rather than watch one. Use podcasts to provide financial tips and messages from your CEO.
Keep it Going
Once you’ve added one or more of these features, don’t stop there. Talk to your members or survey them—and learn what other features would make your site more valuable. Because when it comes down to it, members are the reason you have a website.
Once you’ve added one or more of these features, don’t stop there. Talk to your members or survey them—and learn what other features would make your site more valuable. Because when it comes down to it, members are the reason you have a website.
Related products: CUBE TV, Podcasts, Web Development
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