Spring Cleaning Your Credit Union's Marketing Plan

It’s finally here (at least for most of the country)!

We all know the feeling – driving with the windows down, radio turned on, arm out the window with the breeze on your fingers ... Joggers and dog-walkers passing by, kids playing soccer and baseball at the park and the smell of the fresh spring air. We’re finally starting to thaw from a cold and stale winter, and there’s no denying it, the weather puts us in a different place.

Credit unions can capture this sentiment by rolling out a new marketing plan that rides the wave of spring’s rejuvenation. Offering GM discounts though Love My Credit Union Rewards can be the perfect way to help get a member into the right car for the right price just in time for spring cruising, and is a proven way of generating new auto loans for credit unions. Through this program, members are able receive exclusive pricing on new Chevrolet, Buick and GMC vehicles that’s in addition to most current incentives!

Love to Shop is another great perk that credit unions can make available with a spring theme. Whether your members are looking add to their warm weather wardrobe, or transform their backyard into a fun place to cook-out and entertain, with Love to Shop credit union members can earn cash back at over 1,500 retailers – Home Depot, Target, Macy’s, Gap, Neiman Marcus, Nike, JC Penny and Sears, just to name a few.

When we think about seasonal promotions, we tend to about Black Friday, Christmas, New Year’s, Easter and other traditional holidays, but are plenty of other creative opportunities in which we can converge.

To learn more about Love to Shop, the credit union GM discount program through Love My Credit Union Rewards, or for help with a marketing solution tailored to your credit union, contact us today!

Cultivating Loyal Members

It all started with earning air miles or credit card reward points. Nowadays people are flocking to deal-of-the-day websites like Groupon and LivingSocial. Consumers are always looking for a discount and have gotten used to never paying full price for the items they want. To keep up, businesses both large and small are adding reward or loyalty programs.

Your members are also looking to save money where they can. Credit unions that offer some kind of rewards program not only provide members with valuable discounts, they are also cultivating member loyalty and overall goodwill. Other benefits of an effective rewards program can result in purchases that help stimulate the economy and, when promoted correctly, can help credit unions grow.

It’s these reasons that CU Solutions Group created Invest in America, a member rewards program that offers discounts from trusted U.S.-based companies like GM, Sprint, AutoNation Direct, TurboTax, FTD, DIRECTV, Allied Moving, Shop America and more. They’re companies your members frequent and your credit union can tie to its core services like auto loans and credit/debit transactions. Discover what Invest in America can do to help your credit union grow at LoveMyCreditUnion.org.