Dive in to Mobile at Your Credit Union

 

If your credit union is still dabbling or just tipping its metaphorical toes into the world of mobile, it’s time to dive in. With just a quick look at my Twitter newsfeed this morning I came across several articles and stats focused on the importance of mobile – mobile banking, mobile advertising and mobile data. Here’s a brief look:

• Mobile Banking
  Digital security leader Gemalto released study results showing that (no surprise) young people love mobile banking. 77% of the young adults surveyed (ages 25-34) use online banking services with 42% using them five times or a month or more. And 27% never visit their branch in person anymore.
  
• Mobile Advertising
  The number of smartphone and tablet users keeps increasing – and so does mobile advertising dollars. Net U.S. mobile advertising is expected to increase to $28.48 billion this year, according to eMarketer. Also, mobile search ads will be $12.85 billion by the end of the year, which is over 50% of the search market. Interestingly, Android users are more likely than iOS users to click on mobile app ads, according to a Kenshoo study.
  
• Mobile Data
  A revealing way to gauge mobile usage is by reviewing data traffic. A Cisco Systems study found that mobile data traffic grew by 70% in 2014. Cisco projects that smart devise will increase their share of mobile connections by nearly 127% between 2014 and 2019.

Wondering what these statistics mean for your credit union? 

• That your members don’t just want access to mobile banking – they require it.
• That if you’re not using your mobile app or site to cross-sell your credit union’s products and services, you’re missing a vital and growing opportunity.
• That mobile usage is only going up and now is the time to jump in with both feet before it’s too late!

CU Solutions Group can help your credit union with its mobile needs. Whether it’s a mobile app, mobile site or a comprehensive mobile banking app that offers cross-selling opportunities, we have what you need. Contact us today.

What Should Your Credit Union's Next Website Look Like?

Okay, so you know your credit union’s website needs a revamp.  You have a mobile banking and app solution to meet the needs of members wanting to easily conduct transactions on their smartphone phones. But you may be asking yourself, should my website be more mobile-friendly as well? 

Your ultimate goal should be to be able to accommodate all of your credit union’s website users – regardless of how they access. According to Televox, mobile Internet has surpassed desktop use in 2013. In fact, mobile website traffic across all industries is growing 3.5% per month.  

Using responsive design—which detects which device is being used to determine how your website should be displayed—will give members a seamless experience between smartphone, tablet or PC. 

If your budget can’t absorb a complete revamp, we recommend you take your existing design and make it more responsive. Responsive design may still be a “buzz” word – but due to its usefulness and growing popularity – we don’t predict it will be for long.

Let CU Solutions Group give you a free, no-obligation quote on turning your credit union's current website into one with responsive design.