If you’re in the northern half of the country, take a look
out your window. Chances are there’s snow and ice on the ground and the
temperatures are careening toward the zero mark. If you’re lucky enough to be
working for a credit union in the more southern states, while you don’t have to
deal with the white stuff, winter can bring chilly temperatures and rain. All
of these weather-related observations mean one thing – your members are
probably spending more time in the warm coziness of their homes and less time
out running errands.
Baby, it’s
Cold Outside
Sometimes you need to think like your members to find the
right marketing angles to reach them. CU Solutions Group is in Michigan and I
can see inches of snow outside my office window right now. Throw in the single
digit temps and you can bet I’d rather do all my banking online or on my phone
right now rather than bundle up and drive to my nearby credit union!
Why not take advantage of the inclement weather and create a
fun marketing campaign to remind your members they can stay inside and still
take care of their banking needs with your online and/or mobile solutions? Not
only will this remind your tech-savvy members of all of the time-saving tech
tools you offer, you can also get members who may not know about your
online/mobile banking up to speed.
To accomplish a quick turnaround on a winter-related
campaign, you could start with email marketing, Web banners and e-statement
onserts to promote your e-services. The next step would be lobby posters and
take-ones for your tellers and other frontline staff to use.
If your credit union
doesn’t have the bandwidth or marketing team to pull a campaign together
quickly, let
CU Solutions Group be your marketing team. We can create campaigns of any
size that fit most budgets to get the results you’re looking for. We also offer
mobile banking, custom
mobile apps and a
variety of online tools to enhance your credit union’s e-service solutions.
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