4 Helpful Products for Credit Union Brand Awareness

According to recent research from InsightExpress a majority of marketing professionals’ worldwide plan to increase their spending on brand awareness in the next 12 months. Your credit union should be preparing to do the same.

So why the sudden bump in spend on brand awareness? Think of some of your favorite brands or even some well-known brands. These brands that are world renowned and easily recognized have spent millions and millions of dollars to make sure that when you think of a running shoe or fast food you are thinking of them first and not their competitor.

But it’s likely that your spending ability does not include millions of dollars to focus on your branding efforts, and that’s okay! These four useful products can make it easy for your credit union to start a branding campaign if you don’t have one or boost your current efforts to the next level.

• Gas Station TV – CU Solutions Group is innovative with approach to technology and we are always looking for new ways to get your messaging to your members and your potential members. Gas Station TV (GSTV) is just one of the new ways companies are reaching their audience. GSTV lets you advertise at pumps near your branches, giving you the more bang for your advertising buck. Not to mention an easy way to get your brand’s message out to the people.
  
  
• Social Media – Social media is here today and it takes much more than just having a Facebook page or a Twitter account. Being active on social media is important and so is your messaging. Our social media experts can review your current efforts or even help develop a social media strategy you can easily follow. Our team can create and develop a branding strategy that can reach more of members than you ever thought possible.
• Direct Mail – Getting the word out to your potential new members and staying connected to current members is easy with direct mail. While a lot can be accomplished with online marketing, direct mail can still have an impactful effect on your members when it comes to branding.
• Email Marketing – Creating email communications that are impactful while conveying your brands image is simple and effective. CU Solutions Group has the tools to not only get your message across to your members but help your messaging stand out from the crowd.

Brand awareness is so important for you but also to your members. It gives your credit union personality and the ability to be a leader among the other credit unions. Creating cohesive messaging from your marketing materials to your website helps to develop your brand’s voice and help establish the effectiveness to your members.   

Not sure where to start? Let CU Solutions Group help your credit union develop an effective brand voice with these tools or contact us for more information.