Make the Most of LinkedIn’s Changes at Your Credit Union

 

As far as social media platforms go, LinkedIn isn’t always a priority for credit unions. While the professional networking site isn’t as consumer-based as Facebook or even Twitter, your credit union may want to consider adding it to its stable of social media endeavors. Around since 2003, LinkedIn now has more than 277 million members worldwide, many of whom are leaders of Fortune 500 companies.

LinkedIn is a great resource for credit unions that are looking to hire, want to target select employer groups or are just looking for ways to boost their SEO and online presence. LinkedIn can also be an invaluable tool helping to position your credit union in the marketplace. 

About Showcase Pages 

Another new benefit of LinkedIn is what it calls Showcase Pages. A Showcase Page begins with a strong hero image, or banner, at the top followed by a short description of the purpose of the page. Under that are any posts your credit union makes on the page. The benefit of these pages is you can post about specific products and services. That’s what they’re there for. Unlike regular social media company pages where you refrain from too many posts about your products and services so you don’t alienate your members – Showcase Pages are all about marketing.

Up until mid-April, businesses on LinkedIn were able to have a Products & Services Page to highlight what they offer. LinkedIn is taking that option away and is encouraging companies to create Showcase Pages instead. Even though Showcase Pages have been around for about a year now, thanks to this LinkedIn change you’ll be seeing many more of them soon. 

Showcase Pages and Your Credit Union 

If your credit union is already on LinkedIn and have a Products & Services Page, it’s time to come up with a strategy for creating a Showcase Page. And even if your credit union isn’t on LinkedIn, you might want to consider joining it now and creating a Showcase Page. In many ways, these pages seem custom-tailored to credit unions. Why? Because you can target market and use selective messaging.

Many companies like Microsoft, HP and others are already successfully using Showcase Pages for company divisions, etc. Credit unions could use Showcase Pages to promote a new product or service, highlight its youth programs or even devote a page to all of its community outreach.

There are a couple of downsides to LinkedIn Showcase Pages. First, it’s additional social media content for your credit union to create and maintain. And two, you’ll be starting from scratch as far as followers go. But if you already have a social media platform or two going, it’s simple to cross-promote platforms and share content.

However your credit union utilizes LinkedIn, or doesn’t, is of course up to you. We just wanted you to be aware of these changes and highlight how these changes could benefit your credit union. We also want to offer our assistance should you want to elevate your social media presence in any form.