by Amy Neale
Below is Part 4 of a four-part series we've done on Gaining the Competitive Advantage for Your Credit Union.To tie this all together – what good is having the competitive advantage with marketing, technology or rewards if you don’t have a staff qualified to support it? It’s no secret that to have a successful credit union you need successful, happy employees.
It’s not enough to say you have excellent member service; you need to walk the walk too. The best way to make that happen is to make sure your staff’s goals are aligned with your credit union’s goals. These goals need to not only be symbiotic but concise, defined, valued, reviewed and evaluated. The most cost-effective and time-saving way to ensure this happens is through an effective performance management system, such as Performance Pro.
For a performance management system to be effective it needs to weigh goals, offer customized factors, be easy to use and require the employee’s buy-in. Once an employee has bought into not only your credit union’s goals, but their own goals as well, it’s easier for them to understand the bigger picture. Then they’ll truly understand how every single member interaction helps everyone to achieve those goals.
The end result? Your credit union will have, attract and retain top performers – employees who help give you that competitive advantage we’ve been talking about.
The Best of the Rest
Defining what makes your credit union different gives potential and current members a clear, definite choice. And remember, if you don’t rise to the challenge – your competitors will be happy to do so.Related Services: GSTV, Mobile, BoldChat, Financial Resource Center, Video Management, Invest in America, Sprint Discount, Performance Pro
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