Meaningful Discounts = Increased Credit Union Member Loyalty

by Van Barker

Credit union branches have historically been a “go-to source” for meaningful discounts on items such as movie or theme park tickets. These discounts created the tangible benefit of increased branch traffic and the equally important intangible benefit of increased member loyalty. Over time, the combination of credit unions’ high level of service, competitive rates and delighters such as member discounts helped the credit union movement establish loyalty and trust as clear competitive advantages over larger financial institutions.

The growth of e-commerce and online banking makes it imperative that credit unions expand their discount programs beyond local, in-branch offers. Specifically, developing a cohesive and well designed “member discounts page” on your credit union’s website will effectively increase your member loyalty, website traffic and cross-selling opportunities for core products. In fact, findings from Kelton Research revealed that 85% of members would like more discount offers from their credit union and 37% of members would increase credit union usage due to the availability of discounts.

The Invest in America team has helped hundreds of credit unions provide meaningful member discounts by providing a full range of turnkey programs with free marketing collateral and web design that include discounts from trusted U.S.-based companies like GM, Sprint, Dell and Intuit. To learn more and easily increase member loyalty, please feel free to contact us at investinamerica@cusolutionsgroup.com.

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