6 Reasons Your Credit Union Should Be LinkedIn

When it comes to credit unions, blogs, websites, Facebook and Twitter seem to be the most popular kids in the online neighborhood. Too often LinkedIn gets overlooked as solely a business networking site. And even if that is what LinkedIn does best, it doesn’t mean your credit union should ignore it.

We’ve got six great reasons you should build a presence on LinkedIn for your credit union. And if you’re already on the site, you might pick up on some new ways to use it!

1. Promote – Just like you already (hopefully) do on your credit union’s website and Facebook page, LinkedIn allows you to promote offers and discounts to your members by creating a Products tab on your Company Page. Plus, it’s a great way to cross-promote all of your other online efforts like your website, blog, etc.
   
2. Engage – Where would your credit union be without its select employee groups (SEGs)? Guess what, chances are your partner employers are probably on LinkedIn. So, reach your SEGs right where they network! A LinkedIn page will help further establish your brand and presence with the company’s employees.
   
3. Establish – In addition to SEGs, LinkedIn will allow you to further establish your credit union’s brand and presence with is the overall community you serve. With LinkedIn your credit union can search, research and connect with community organizations to team with on upcoming events in your area.
   
4. Answer – Did you know LinkedIn lets your credit union flaunt its extensive expertise? Click on the More tab on the top navigation bar and select Answers. Then you can search by category (like Finance and Accounting) or do your own search for topics like checking, saving, mortgages, etc. Then just look for a question you like and then answer away!
   
5. Optimize – Looking for a new way to help boost your credit union’s search engine rankings? LinkedIn, like most social media sites, can do just that. When current or potential members search for your credit union, a LinkedIn entry usually pops up on page one. How’s that for search engine optimization (SEO)? Just make sure to update your content regularly to keep up the rankings and ensure that visitors don’t click on outdated information.
   
6. Network – For those of you that are already familiar with LinkedIn, you know it’s all about connections and groups. It’s no different for your credit union. Join or create groups that feature other credit union professional. This not only lets you network, but it also enables you to start discussions, exchange ideas and analyze industry trends. You can also ask your staff and board to join LinkedIn and follow your credit union – which helps build Follower and Employee Insights.

We hope this article has motivated you to add or enhance your credit union’s presence on LinkedIn. If you need a hand with this or any other social media endeavor, CU Solutions Group’s social media experts are happy to help.