Getting it Right: Catholic Federal Credit Union

Name: Catholic Federal Credit Union
Assets: $309,275,805
Members:  26,631
Website: www.cathfcu.com
Facebook   

With Google and a new microsite on their side, Catholic Federal Credit Union’s latest inspiring campaign is helping them grow wallet share. CU Love Thy Neighbor is using a microsite to ask people how they’d help their neighbors with $5 from Catholic Federal. Everyone who participated was entered into a $1,000 drawing. In the first three weeks more than one hundred participants submitted stories, videos or photographs in response.

Successfully working in tandem with this campaign is a Google AdWords program that CU Solutions Group is heading. It targets people searching for checking accounts and directs them to the campaign’s microsite. The leads generated from this campaign are growing daily and the AdWords cost per conversion rate is lowering each day as well.

Catholic Federal factored in current member and potential member behavior when creating their campaign – the fact that more and more people hit the Web first to check rates and apply for membership or loans. They have also worked with CU Solutions Group to review their website’s SEO and usability. The credit union is using all of these online tools and information to tweak their marketing and website as they go. As far as future plans, they’re going to continue monitoring and adjusting their efforts to garner the best results.