Getting it Right: Bellwether Community Credit Union

Name: Bellwether Community Credit Union
State: Michigan
Assets: $352,998,711
Members:  28,165
Website: www.bccu.org
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It was almost a year ago that Bellwether Community Credit Union came to us with a challenge – to make their website more modern, easier to navigate, linked to their social media, feature video and slide shows, and make their products and services more visible. Bellwether’s other request was to rebrand the site with their new messaging. Needless to say, CU Solutions Group took them up on this challenge.

To accomplish all this, we redesigned their website, designed advertising templates, created a mobile site and provided some of our extras, like the Financial Resource Center and financial calculators. “We love our new website and get many compliments on it,” states Madeline Anderson-Balmer, marketing manager for Bellwether. “Our members are able to find things easily, and the flexibility and open attitude of the team allowed us to really fine tune the design. We feel that our website is now the perfect online representative of who we are as a credit union.”

Having launched in December 2011, Bellwether has already seen positive results from all these changes. “Our SEO appears to have improved, visitors to the site are staying on longer and the number of page visits has increased,” says Madeline. She goes on to explain how members aren’t the only ones benefiting from the new site, “In general, the amount of time it takes us to maintain the site has significantly improved. In addition, we are able to add pages easily to support our advertising and it allows better tracking and support of sales.”

Bellwether “got it right” when they recognized that their website needed renovating to improve its members’ experience, better match their branding and save staff time. We’re glad we could help make their goals a reality.

Update: We're so proud – our work on Bellwether Community Credit Union's website garnered CU Solutions Group a bronze Marketing Association of Credit Unions (MAC) Award for Website Redesign.