Adding Member Rewards to Your Credit Union’s Website

Credit unions are constantly looking for ways to improve their value proposition of membership to their members. Clearly, the high level of personal service that credit unions provide, combined with their low fees, takes center stage on the value of membership front. However, there are other opportunities to enhance the value of membership, including establishing a member rewards program as a dedicated and important element of your credit union with a unique Web page that gives your members easy access to discounts on products and services.

Members generally go to a credit union’s home page and tend to go straight to online banking; this can limit the ability for a credit union to cross-sell other products and services. By establishing a member rewards page, your credit union will not only reinforce the value of membership but will also drive members to your website where they can explore more of your site and take advantage of other core products and services. CU Solutions Group data shows that visitors to the LoveMyCreditUnion.org site average 3.2 page views per visit.

CU Solutions Group, through its Membership Enhancement Solutions division, has the perfect solution for your credit union’s membership rewards program development. For most of our readers it should be a familiar name: Invest in America (IIA). Invest in America provides discounts on goods and services from many U.S.-based partners and thousands of merchants in the auto, wireless service, membership rewards and tax services categories. These discounts are a click away for members of participating credit unions to access from your website to the Invest in America site. In fact, credit unions are encouraged to set up their member rewards page to capture all the tremendous IIA offers and Web functionality, but brand it as their own member rewards program. 

Data shows that IIA discounts enhance value of membership. Through the Credit Union Member Discount from GM, over 80 percent of members surveyed feel the discount strengthened the value of their credit union.¹ In addition, members liken the value of the Credit Union Member Discount from GM to a $1,000 fuel card. ² Given the significant impact that member rewards has on the value of credit union membership, now is the time for credit unions to develop their own member rewards section of their website.

¹ The Credit Union Member Discount from GM Satisfaction Survey Program to Date Trend Report, August 2011. 

²GM Retail Planning Credit Union Member Profile Study, January 2011.

Related products: IIA, the Credit Union Member Discount from GM, Website Design and Development