Not All Credit Union Member Rewards Programs Are Created Equal

The word “compliance,” when it comes to all things governmental and regulatory in nature, really has nothing to do with membership enhancement. But the true definition of compliance, “the act or process of complying to a desire, demand, proposal, or regimen,” is what member rewards programs are, or should be, all about. To a certain degree, it’s also what credit unions are all about – putting members’ needs first.

When you Google “member rewards programs,” results run the gamut from airline and credit card rewards to those for restaurants and yes, even credit union member rewards. Invest in America’s (IIA) LoveMyCreditUnion.org appears on the first page of search results, as does CU Solutions Group. What sets our membership enhancement program apart is how each and every partner is chosen with credit unions and their members in mind. Plus, each and every partner is researched and vetted to ensure they align with the Invest in America mission of helping credit unions better serve their members.

How Invest in America accomplishes this differs by partner and each partner offers its own benefits and rewards for credit unions like yours. It has a solid reputation and track record of putting credit unions and their members first in all it does and all it offers:

• IIA partner offers are chosen to tie to core services such as auto loans, credit and debit card usage and mortgages.
  
  
• The Credit Union Member Discount from GM enables credit unions to include loan links on its microsite.
   
• LoveMyCreditUnion.org has the Find a Credit Union search feature to match potential members with nearby credit unions.
   
• Credit unions participating in IIA receive weekly emails which provide them with GM authorization request activity so they can follow up with their members.
   
• The IIA Partner Center provides credit union scorecards and sales reporting for participating credit unions to gauge their progress.
   
• Professionally created free marketing materials are available including posters, statement inserts and Web banners.
   
• The IIA team conducts regular research for potential program improvement actions and adjusts the program accordingly.

While there are hundreds of reward programs out there, they’re not all created equal. IIA is proud to offer well-researched and vetted partners, valuable discount offers and immeasurable benefits – all wrapped up in a reputable program that does its best to “comply” to the desires and demands of its participating credit unions.

Related Services:  Invest in America