Tuesday, December 13, 2011

Offer Your Credit Union Members Discounted Online Tax Services


One of the few certainties your members have every year is that they have to file their taxes. Thanks to the Internet, more and more people are taking advantage of the ease of filing their taxes online – your members included. Out of all the online tax preparation programs, TurboTax is in the lead. Over 23 million returns were filed with TurboTax in 2010, a 37 percent increase since 2007. This is further indication how online tax returns are not only the wave of the future – but are already here to stay. So when it comes to your members’ tax returns, technology rules! 

CUSG and its Invest in America (IIA) program offer a member tax service solution through TurboTax and Jackson Hewitt.

Why offer your members TurboTax?
  • Members Savings – Members of participating credit unions save big with TurboTax discounts up to 15% off
  • Build Member Loyalty – 95% of members felt favorable toward their credit union for making a TurboTax discount available
  • Retain Members – 64% of credit union members would go to TurboTax directly or go to another financial institution if it was no longer offered by their credit union
  • Provide a Member Appreciated Discount – 52% of members purchased TurboTax through their credit union website due to the offered discount
  • Increase Assets – 82% of participating credit union members directly deposited their tax refund with the credit union offering TurboTax to them
  • Enhance Online Banking Services – 81% of TurboTax users also use online banking
Saving the Old-Fashioned Way
Although many members prefer utilizing technology and filing online, others prefer using a brick-and-mortar tax preparation service. CUSG provides the complete solution by offering a $30 instant discount from Jackson Hewitt for members of participating credit unions. And even better, Jackson Hewitt has over 6,000 offices open across the country during the tax season.

Whether it’s online through TurboTax or in-person at Jackson Hewitt, CUSG and Invest in America have the solution for your credit union. To learn more about IIA tax services click here for the tax services overview. To get started now, simply click here to enroll in the tax services programs through IIA.

Related products
: Invest in America, Tax Services   

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