Monday, July 11, 2011

Retain and Delight Your Employees with Meaningful Discounts


Employee retention is top-of-mind for many credit unions as the economy continues to improve and the competition for quality employees heats up. In addition to offering competitive compensation, many credit unions strive to provide a comprehensive mix of benefits to maintain an edge over other organizations and create a “great place to work.”

One often overlooked but highly valued employee perk that helps make credit unions a great place to work is an employee discount program that offers meaningful discounts on relevant products and services. In addition to traditional discounts on items such as movie tickets, your credit union can easily partner with Invest in America to also offer significant savings from companies like GM, Sprint, Intuit, DIRECTV and more. Invest in America is the single source for discount programs customized for credit union members and employees. To build awareness about your employee discount program, simply leverage your current employee communication channels:
  • Web – Develop a dedicated “Employee Discounts” page on your intranet and post banners with links that go directly to any pertinent discounts.
  • Newsletters – Dedicate space to employee discounts and promote the most relevant seasonal offers.
  • In-branch – Provide frequent updates to employees to remind them about the availability of discounts (and ask for suggestions about additional discounts to add to the program).
Creating a great place to work requires a careful balance of compensation, benefits, career growth, incentives and recognition. But once that perfect combination is found, the employee loyalty and goodwill you’ll foster will be felt throughout your credit union.

Related Services: Invest in America

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