Not one of ours, but want to give recognition where it is due. Amplify Credit Union has taken an expansive and yet holistic approach to leveraging the social web. They have a presence in Twitter, Facebook, YouTube and other key sites. Importantly, they are doing it in a way where there is consistency across the sites they are in and one effort complements the other. For example, posts on their Twitter site often point to what is going on in their Facebook page. Also important is that Amplify is striking a good balance of keeping it fun and interesting while still being professional.
- Name: Amplify Credit Union
- State: Texas
- Assets: $502,072,213
- Members: 41,179
- Web Site: http://www.goamplify.com/
- Twitter: http://twitter.com/goamplify
- YouTube: http://www.youtube.com/user/AMPLIFYFCU
- Facebook: http://www.facebook.com/pages/Austin-TX/Amplify-Credit-Union/25493017892
- Flicker: http://www.flickr.com/photos/goamplify
- LinkedIn: http://www.linkedin.com/companies/amplify
Amplify's Facebook Page
Thanks for the mention Todd.
ReplyDeleteWe see social media as another important communication channel in which to engage our members. We use an integrated approach in this space, much like we do elsewhere, in order to concentrate the message and capture people's attention.
We believe social media is a natural fit for our credit union because it mirrors what we do every day in person and over the phone. We hope to expand our presence by including more employees and members in the conversation.
Thanks for the comment. I think your vision that "social media is a natural fit for our credit union" is right on!
ReplyDelete