It’s not enough to deliver a fantastic website that gets people clicking– your credit union is expected to deliver measurable results that meet its marketing objectives. That’s where Marketing Solutions comes in.
We can assist you in getting the tools in place to measure the effectiveness of your website by:
- Creating targeted landing pages or microsites
- Setting goals, funnels and reporting in Google Analytics
- Measuring conversion optimization
- Determining website usability
- Improving search engine optimization (SEO)
- Implementing QR codes
- Developing banner ads with event tracking codes
- Applying a URL redirection
Boosting Website ROI
While it’s great to have a dynamic website, if you can’t tie it to solid ROI factors it’s impossible to tell if it’s worth your credit union’s while. Research from digital marketing experts at Econsultancy and Adobe found that only 12 percent of companies could track bottom-line effects on revenues.Marketing Solutions has the expertise to not only help your credit union uncover its true website ROI with analytics, it can offer recommendations on how to get the most out of your site.
To discover the difference comprehensive reporting can make to your credit union’s ROI, contact your CU Solutions Group business consultant at 800.262.6285 or info@cusolutionsgroup.com, or contact us.
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