Getting it Right: NuPath Community Credit Union

Name: NuPath Community Credit Union
State: Michigan
Assets: $89,138,038
Members: 13,597
Website: www.nupathcu.com
Twitter: @NuPathCU
 
Wyandotte Federal Credit Union in Michigan knew what it took to gain the competitive advantage in its market. While a change in charter is what initially motivated the credit union to change its name to NuPath Community Credit Union, the CEO, board and staff embraced this change with open arms.

“With our 75th anniversary approaching in 2013, declining gains in membership and the credit union’s current sponsors no longer providing a sufficient number of new or prospective members, our board determined that it was time to change our name and convert our charter,” explains Kathy White, CEO and president of NuPath Community Credit Union.

When it became time to launch its new name, brand, website and campaign, the credit union decided to team up with CU Solutions Group. Everything became official on January 1, 2013 and they haven’t looked back. “As NuPath Community Credit Union, we look forward to continuing the traditions of the past, while continuing to guide our current and future members on a path of financial success.”