A main priority of credit unions, one in which they excel, is helping
their members save. Whether it’s saving through their competitive loan
rates, fee-free debit cards or rewards programs, members know they can
count on their credit unions to put them first. It’s credit union
differences like these that foster member loyalty and increase member
satisfaction.
CU Solutions Group, through its member rewards program Invest in America, strives to help credit unions drive member satisfaction and credit union value. First quarter 2011 research relating to the Credit Union Member Discount from GM indicates that 80 percent felt the discount was very important in their purchase decision. The same study indicated 77 percent of members felt that the GM discount strengthened the value of their credit union. In addition, offering the TurboTax discount resulted in 66 percent of surveyed members stating that they are likely to recommend their credit union, and 95 percent feel favorable towards their credit union for offering the discount. It’s no wonder that Invest in America has over 3,000 participating credit unions representing nearly 66 million members.
Overall member savings further drive member satisfaction and the value of being a credit union member. Program-to-date, the GM and Sprint discounts alone have saved members $300 million and $151 million, respectively. That’s over $450 million in savings from these two partners alone. Add to this the over $1 million saved with TurboTax for the 2010 tax season; the thousands saved in cash back from Shop America; or discounts from DIRECTV, FTD and other partners, and it’s easy to see how this type of membership rewards program can have value to your members.
As Invest in America continues to grow, with the addition of new partners such as Dell, so will the overall savings for your members. And as the savings grow for your members, so will their level of satisfaction and appreciation for the credit union difference.
Related Services: Invest in America
CU Solutions Group, through its member rewards program Invest in America, strives to help credit unions drive member satisfaction and credit union value. First quarter 2011 research relating to the Credit Union Member Discount from GM indicates that 80 percent felt the discount was very important in their purchase decision. The same study indicated 77 percent of members felt that the GM discount strengthened the value of their credit union. In addition, offering the TurboTax discount resulted in 66 percent of surveyed members stating that they are likely to recommend their credit union, and 95 percent feel favorable towards their credit union for offering the discount. It’s no wonder that Invest in America has over 3,000 participating credit unions representing nearly 66 million members.
Overall member savings further drive member satisfaction and the value of being a credit union member. Program-to-date, the GM and Sprint discounts alone have saved members $300 million and $151 million, respectively. That’s over $450 million in savings from these two partners alone. Add to this the over $1 million saved with TurboTax for the 2010 tax season; the thousands saved in cash back from Shop America; or discounts from DIRECTV, FTD and other partners, and it’s easy to see how this type of membership rewards program can have value to your members.
As Invest in America continues to grow, with the addition of new partners such as Dell, so will the overall savings for your members. And as the savings grow for your members, so will their level of satisfaction and appreciation for the credit union difference.
