Cultivating Loyal Members

It all started with earning air miles or credit card reward points. Nowadays people are flocking to deal-of-the-day websites like Groupon and LivingSocial. Consumers are always looking for a discount and have gotten used to never paying full price for the items they want. To keep up, businesses both large and small are adding reward or loyalty programs.

Your members are also looking to save money where they can. Credit unions that offer some kind of rewards program not only provide members with valuable discounts, they are also cultivating member loyalty and overall goodwill. Other benefits of an effective rewards program can result in purchases that help stimulate the economy and, when promoted correctly, can help credit unions grow.

It’s these reasons that CU Solutions Group created Invest in America, a member rewards program that offers discounts from trusted U.S.-based companies like GM, Sprint, AutoNation Direct, TurboTax, FTD, DIRECTV, Allied Moving, Shop America and more. They’re companies your members frequent and your credit union can tie to its core services like auto loans and credit/debit transactions. Discover what Invest in America can do to help your credit union grow at LoveMyCreditUnion.org.