Dive in to Mobile at Your Credit Union

 

If your credit union is still dabbling or just tipping its metaphorical toes into the world of mobile, it’s time to dive in. With just a quick look at my Twitter newsfeed this morning I came across several articles and stats focused on the importance of mobile – mobile banking, mobile advertising and mobile data. Here’s a brief look:

• Mobile Banking
  Digital security leader Gemalto released study results showing that (no surprise) young people love mobile banking. 77% of the young adults surveyed (ages 25-34) use online banking services with 42% using them five times or a month or more. And 27% never visit their branch in person anymore.
  
• Mobile Advertising
  The number of smartphone and tablet users keeps increasing – and so does mobile advertising dollars. Net U.S. mobile advertising is expected to increase to $28.48 billion this year, according to eMarketer. Also, mobile search ads will be $12.85 billion by the end of the year, which is over 50% of the search market. Interestingly, Android users are more likely than iOS users to click on mobile app ads, according to a Kenshoo study.
  
• Mobile Data
  A revealing way to gauge mobile usage is by reviewing data traffic. A Cisco Systems study found that mobile data traffic grew by 70% in 2014. Cisco projects that smart devise will increase their share of mobile connections by nearly 127% between 2014 and 2019.

Wondering what these statistics mean for your credit union? 

• That your members don’t just want access to mobile banking – they require it.
• That if you’re not using your mobile app or site to cross-sell your credit union’s products and services, you’re missing a vital and growing opportunity.
• That mobile usage is only going up and now is the time to jump in with both feet before it’s too late!

CU Solutions Group can help your credit union with its mobile needs. Whether it’s a mobile app, mobile site or a comprehensive mobile banking app that offers cross-selling opportunities, we have what you need. Contact us today.

The Dirty Little Secret of Spending Habits

by Chris Steffes, Remote Services Consultant

I have a confession: I am a SPENDER. When I think back to my youth and how I learned my personal spending habits, I didn’t need to look any further than my parents. I didn’t understand the advantages of saving as a youth and didn’t apply personal financial management to my life. As a result, I used poor judgment more than a few times growing up, opting for the instant gratification that comes with purchasing a trendy outfit over saving for the future. 

Fortunately, I eventually learned healthy money management, but it took external forces – student loan debt, car loans and credit card debt – to motivate me to change my behavior.

It seems my experience is not unique, as research from Harvard University suggests that patterns of consumer behavior are learned through family socialization, including money management. The Harvard study found an inter-generational consistency in spending habits, which may be part of the reason why so many people in the U.S. are in debt today.

Credit unions are in the unique position to motivate and educate young members, especially teens, about financial management and how to realize their dreams by becoming “financially empowered.”

Financial Empowerment

Here are a few ways to encourage active membership and financial empowerment within your young members:

• Set up a branch at the local high school, and stimulate membership and savings through annual scholarship awards and contests.
  
• Create a positive brand image with youth members through social media campaigns and contests.
  
• Create a teen youth board to your credit union, where kids can learn about sound spending behaviors, provide insight to your board on youth trends with money and technology, and become ambassadors to other youth regarding personal finances.
  
• Conduct financial management programs geared toward teens’ future goals – college, cars, travelling - and include successful youth members and their stories as role models within the program. Set out some food, offer prizes, advertise on social media and through mobile messaging, and teens will come.
  
• Millenials love their phones. With mobile wallets requiring a link to a debit/credit card, lead a seminar that provides teens with a path to obtaining responsible credit, and how to responsibly manage purchases from retailers who use mobile wallet technology.

 Because mobile banking has fundamentally changed the way people bank, young people gravitate to this channel for the convenience and mobility it provides. As a result, young members who learn financial habits from their credit union have a good chance of becoming long term members because of mobile banking. By investing in youth education and community programs, credit unions will receive dividends today and tomorrow when it comes to attracting and keeping youth members.

 CU Solutions Group not only offers a popular mobile banking app to reach your younger members, we also have turnkey youth websites and marketing programs to grow those demographics at your credit union.