Spring Cleaning Your Credit Union's Marketing Plan

It’s finally here (at least for most of the country)!

We all know the feeling – driving with the windows down, radio turned on, arm out the window with the breeze on your fingers ... Joggers and dog-walkers passing by, kids playing soccer and baseball at the park and the smell of the fresh spring air. We’re finally starting to thaw from a cold and stale winter, and there’s no denying it, the weather puts us in a different place.

Credit unions can capture this sentiment by rolling out a new marketing plan that rides the wave of spring’s rejuvenation. Offering GM discounts though Love My Credit Union Rewards can be the perfect way to help get a member into the right car for the right price just in time for spring cruising, and is a proven way of generating new auto loans for credit unions. Through this program, members are able receive exclusive pricing on new Chevrolet, Buick and GMC vehicles that’s in addition to most current incentives!

Love to Shop is another great perk that credit unions can make available with a spring theme. Whether your members are looking add to their warm weather wardrobe, or transform their backyard into a fun place to cook-out and entertain, with Love to Shop credit union members can earn cash back at over 1,500 retailers – Home Depot, Target, Macy’s, Gap, Neiman Marcus, Nike, JC Penny and Sears, just to name a few.

When we think about seasonal promotions, we tend to about Black Friday, Christmas, New Year’s, Easter and other traditional holidays, but are plenty of other creative opportunities in which we can converge.

To learn more about Love to Shop, the credit union GM discount program through Love My Credit Union Rewards, or for help with a marketing solution tailored to your credit union, contact us today!

Invest in America is Now Love My Credit Union Rewards

We thrilled to announce that it’s official – Invest in America is now Love My Credit Union Rewards.

For credit unions, this rebrand brings two big changes. First, and brand new to the program, we’ve developed bundles to make it easier for credit unions to participate in the holistic program. We also have developed cohesive marketing requirements to simplify promotion implementation and management. Second, we streamlined marketing requirements across the individual programs.

So, what are bundles? We have grouped like-discounts into bundles – which facilitates enrollment and offers multi-partner marketing materials.

Bundles

Click on the bundle links to learn more or to enroll: 

• All – This includes all Love My Credit Union Rewards partners and is the best option for both credit unions and members. It encompasses all of our exclusive partner discounts and our 1,500+ merchant cashback shopping experience, so members save on large purchases, as well as on the things they buy every day. Your credit union will receive all the benefits of the program – adding member value and member retention, increased usage of core products and generating non-interest income.
• Auto – All auto-related discounts that help boost auto loans.
• Home – Home-related discounts that can help drive mortgages and refinances.
• Invest in America – Discounts on U.S.-based companies.

Many of the updated marketing materials are already available in our Partner Center; including GM, Sprint, Allied, ADT, Credit Union Auto Club and Love to Shop (formerly Shop America). And more are rolling out soon, including DIRECTV and our bundled materials.
 

We are very excited to launch our program with changes that benefit everyone. Saving your members money and accessing great tactics for loan growth, member retention and non-interest income just got easier!

For more information on any of these new, exciting changes, visit the Love My Credit Union Rewards Partner Center, reach out to your business consultant or email ClientSupport@cusolutionsgroup.com.