CU National Update for December 8, 2014

Every week CUBE TV produces CU National Update, a weekly video that features news that affecting credit unions. Every Monday you can find the latest CUBE TV video hosted by Laura Michels. For the week of December 8th, CUBE TV’s Laura Michels discusses the 1-year anniversary of the first data breach, new rules from the Fed approving auto postings for ACH and commercial checks and the 2015 NCUA Budget approval.

Check out this week’s CU National Update video by clicking on the video link below.

Having trouble viewing the video? You can click here to visit the homepage of CU National Update. You can view all of the CU National Update videos.

What is CUBE TV? CUBE TV gives credit unions the ability to reach its members in a compelling new way using online video – and become a progressive source for its members’ information needs – with CUBE TV from Technology Solutions. Cube TV features industry-specific content, plus it is simple to use so you can easily distribute and integrate video in all of your online efforts.

Some of the benefits of CUBE TV…

• CUBE TV is a complete multimedia management system aimed at helping you deliver video content to your members via your website.
• Upload initial video file in three different formats: flv, mp4, and mov. Our video player can handle the rest.
• Edit and deleted videos with an enhanced built-in backend function to upload, edit and monitor posted videos as well as the ability to remove them at the drop of a hat.
• Add, edit and delete tags and have control over what keywords are tagged in each of your videos.
• Add, edit and delete any of your videos at any time making it easier for viewers to find the videos you want members to see.

Want to find out more about CUBE TV? Check out our CUBE TV products page to learn more. And be sure to come back next week for you news update. 

Energize Your Credit Union Members' Online Experience

Just about every company and product has its own website. And by now, you know the basics—make your site easy to navigate and user-friendly, include a call to action on every page where a product or service is described, and use online applications and contact forms.

Now What?
Now it’s time to add that “little extra something” to your website—something that gets your members coming back time and again. Use one or all of these website enhancements to energize your site:

Video
Sure, you can put videos on YouTube at no cost. But do you really want members navigating away from your website? The best alternative is to place the videos on your site. The videos can be:

• Instructional – Financial literacy is a must at any age. Place videos that cover different topics and appeal to members of all ages.
• Community-oriented – Share a brief video of your credit union staff participating in community events.
• Promotional – Promote a product or service—or simply post the video of your CEO’s appearance on the local TV news to discuss Bank Transfer Day.
• Informative – Keep members informed about the issues facing credit unions—such as proposed legislation that has challenged credit unions’ tax-exempt status in the past.
• Motivational – Want to do more than keep members informed? Use a video to encourage them to write to their legislators or take other actions.

Blog
A blog invites interaction, which in turn invites people to return to your site. Keep the topics relevant and helpful—and ask visitors to comment. Consider, too, a guest blog. If your credit union has a relationship with a financial planner, invite that person to post a blog. Also, look to your membership. Perhaps a member can share his or her experience with solving a budgeting problem.

(Tip: Use one of your website pages for the blog. If you’re using a “page commenting” feature, visitors can use that to post comments.)

Podcast
Podcasts aren’t yesterday’s news. They’re an efficient way to provide snippets of information to members who are on the go—and find it easier to listen to a message rather than watch one. Use podcasts to provide financial tips and messages from your CEO.

Keep it Going
Once you’ve added one or more of these features, don’t stop there. Talk to your members or survey them—and learn what other features would make your site more valuable. Because when it comes down to it, members are the reason you have a website.

 
Related products: CUBE TV, Podcasts, Web Development