By Amy Neale
This is the second half of a two-part blog.
The best approach to take when promoting your credit union’s mobilebanking app? A holistic one. It needs to fire on all channels of member engagement for the greatest impact:
- Website – It’s not enough to
just mention you offer mobile banking, create a whole page on your website
stating that you have it, how to get it and how to use it.
- Social media – Whatever social
media platforms your credit union uses, post a reminder about once a week that
you have mobile banking with links to the app stores. Most people check their
Facebook status, etc. on their smartphones, so it’s a natural place to tell
them about your app.
- Email and direct mail – Don’t
just email your members about your mobile banking, use a descriptive postcard
to get the word out.
- In-branch – From lobby posters
and frontline staff to your branch ATMs, these are all valuable channels to let
members know about your app and how easy it is to use.
- Video – What better way to walk your members through how to get and use your mobile app than a straightforward video tutorial?
The key to successfully promoting a mobile banking app is to take a comprehensive approach and not stop once it’s launched.
If you need assistance at any step of the way, CU Solutions Group can help the credit union develop its own mobile banking app as well as a marketing plan to spread the word.
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