One of the first impressions a current or potential member
has of your credit union is devised through its website. It might be time to
take a look at your website through fresh eyes and see it as your members or
future members might see it. For current members, you want it to be more than
just a bookmarked portal to your online banking site. For potential members,
you need it to showcase your credit union’s personality and brand as well as
quickly illustrate everything your credit union has to offer them. It’s all
easier said than done, right? Maybe not …
A recent study from a financial industry research firm,
Moebs Services, uncovered that financial institutions are either overlooking or
underutilizing their websites. The study evaluated website information from
1,676 financial institutions nationwide. A major finding was that credit unions
outshone banks with availability and consistency of website information.
Apart from making product and service information easily
accessible on your website, there are a few other ways your credit union can
give members the most it can on its site. Online
membership and loan
applications as well as friendly member service with secure
live chat can help ensure that you keep your members’ interest and loyalty.
Finally, you want your members to see your website the way it was meant to be
seen – regardless of how they’re accessing it. This can be accomplished by
using responsive
design when updating your site, enabling a positive and consistent online
member experience on smartphones, tablets and laptops.
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