Getting it Right: Dow Chemical Employees' Credit Union

Name: Dow Chemical Employees' Credit Union
State: Michigan
Assets: $1,481,052,435
Members: 56,687
Website: www.dcecu.org
 
With 51 select employer groups in its field of membership, Dow Chemical Employees’ Credit Union (DCECU) knows SEGs. Regardless of what employer its members work for, they all have one thing in common – strong member loyalty. “Our members are very loyal to us,” says Barbara Ostroski-Enos, marketing director at DCECU. “Many of them have been members since the 1940s and are known to say ‘we started this credit union and it’s ours.’”

One thing that keeps its members loyal is that DCECU has a dedicated business development specialist that visits each company and whose main job is to keep the lines of communication open with them. The second thing that keeps members loyal is the credit union’s tradition of paying its members rewards each year. To date, they’ve given back $11.5 million to its members.

This generosity doesn’t go unnoticed by its members or their coworkers. Many new members have joined over the years thanks to news spreading about DCECU’s rewards. The credit union’s strong member loyalty definitely sets them apart. Barbara states, “It makes us feel good and differentiates us from the competition.”