What’s Your Social Media Personality?

 by Amy Neale

We’ve all become comfortable putting people in various categories: Type A, Gen Y, soccer mom, etc. Each “type” has its own personality and set of expected characteristics. But did you ever think about how your – or your credit union’s – social media habits might have a personality of their own?

Borrowing heavily from the Meyer-Briggs Type Indicator personality test, I’ve put together the four main social media personalities. Do you recognize yourself or your credit union in any of them?

• Performers (SP)
  Performers like to live in the now, use all five senses with all they do and like spontaneity. With social media the more platforms the better. They tend to retweet and repost at the spur of the moment and don’t like to be kept to any social media calendar. If you’re looking for the latest credit union news, a Performer is your best bet.

• Intellectuals (NT)
  Using their intuition and logic whenever possible, Intellectuals are analytical, inquisitive and avoid emotion at all costs. When online, Intellectuals only report the facts – never opinions. They follow only trusted sources like the Wall Street Journal or the New York Times. While they might not be the most interesting of choices to follow, you know their information is reliable.

• Guardians (SJ)
  A Guardian is a perfect fit for the credit union industry. They like security and stability and always follow the rules. Guardians are the ultimate credit union ambassadors online. If there’s positive credit union news out there, they’ll find it and share it. But Guardians can also be rigid and inflexible – so don’t expect them to veer off of their social media strategies or calendars.

• Idealists (NF)
  Everyone knows what an idealist is. As far as a personality, they’re empathetic visionaries who see what others cannot – such as patterns or connections. They also are known to greatly dislike criticism or conflict. In the social media world they, like the Guardians, are great credit union ambassadors. But they might not be the best group to handle any online member complaints. 

Like most personality tests, you might find yourself or your credit union falls under more than one category. The best case scenario is to have a bit of all four in you. The more balanced you are in social media, the more balanced your credit union image will be.

We'd love it if you'd share your - or your credit union's - social media personality on CU Solutions Group's Twitter, Facebook, Google+ or LinkedIn pages! 

Personality Key

Feeling (F)
Intuitive (N)
Judging (J)
Perceiving (P)
Sensing (S)
Thinking (T)