by Amy Neale
I understand the credit unions’ desire to combat the image that a credit union’s field of membership is super select and it’ll be hard to find one to join. But, in my opinion, the selective field of membership required of credit unions is what makes them so unique (among many other great things!). Why open an account at a bank when you can join a credit union that has exclusive membership? It makes you feel special and part of a privileged group. And as we all know, membership does have its privileges!
So, where does this leave credit unions in California and the 49 other states? The challenge to walk a fine line between making anyone feel welcome but letting them know that they need to meet certain requirements before becoming part of your select membership.
I read this post and i think the credit union members are also the owner. Credit union offers their service for those people who are affiliated with the group that it serves.If you are part of credit union, that allows all union members and their families to join. The membership benefits communicate the value of membership to the members.
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