As you may know, Membership Enhancement Solutions provides a value
driven membership enhancement program called Invest in America (IIA).
Participating credit unions are able to develop their membership
enhancement strategies and align them to IIA’s strategy, which can
present a real opportunity for auto loan, non-interest income and
debit/credit card transaction growth. To assist in these efforts, Invest
in America posts its marketing calendar online so you can plan your
marketing activities accordingly.
IIA is in the early stages of a four-month long Web
banner ad and online search media campaign that integrates seven key
themes that focus on the program’s key partners. Monthly IIA marketing
calendars, available in the LoveMyCreditUnion.org Partner Center,
provide significant dates and recommended actions so your credit union
can take full advantage of IIA’s major year-end campaign. For example,
this month's calendar has the dates and suggested locations to post
DIRECTV, GM and home improvement banners on your website which tie into
the campaign. These banners can also be found in the Partner Center and can easily be placed in the appropriate areas of your website.
Ongoing Invest in America marketing efforts include
weekly emails, blogs and social media posts whose subject matter is
listed in the calendar. As part of this initiative, IIA sends weekly
emails to those members who have opted in for additional program
information. IIA also sends credit unions weekly emails that they can
send to their members. Participating credit unions have come to rely on
the marketing calendar to plan their marketing strategy, ensuring it
aligns with the weekly IIA emails.
Membership Enhancement Solutions strives to provide you
with valuable turnkey tools that enable you to align your marketing
strategy with Invest in America’s. This alignment in turn optimizes your
member enhancement efforts and ties them to your core services.
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