Attract Millenials with Member Discounts

It’s commonly known that although Millennials may not have a lot of money, they do like to spend it. Show that your credit union is there to help by offering valuable member discounts.

For many, a big ticket item like a new vehicle may be out of reach. However, for those teens and twenty-somethings that have landed a job, the Credit Union Member Discount from GM provides credit unions a real opportunity to attract new members and increase auto loans. While GM’s College Graduate Discount is only available to degree holders, the Credit Union Member Discount from GM is eligible to all credit union members, no matter what their education level is. Why not establish a first-time buyer program at your credit union where all your qualified younger members would be eligible?

You can also attract Millennials where it matters most to them – with their cell phone. 94 percent of this demographic own a cell phone and 41 percent have no landline, relying completely on their cell phone for their communications needs. Being somewhat cash-strapped, Millennials still appreciate value, the latest technology and are image conscious. The Sprint Credit Union Member Discount satisfies all these needs perfectly. Its 10 percent discount and the waived activation fee (value of $36), partnered with an affordable Android device such as the Replenish, is a strong value proposition for your teen or twenty-something member. Credit unions can also suggest Millennials use auto-pay for their Sprint phone bill, since they often have account spending limits that are based on their credit score. Highlight that combining auto-pay with Sprint’s Everything plan, which includes talk, text and Web at one price, is the stress-free way to go.

Tapping into their love of technology, don’t forget to have them take advantage of CU Solution Group’s Invest in America program where they can get exclusive discounts on high tech products from online retailers such as Dell, HP and Best Buy. Shop America also offers a vast array of youth-targeted clothing from Pac Sun, Moose Jaw, Crocs, Teva and UGG.

When you align your credit union with any or all of these discounts, you’ll soon be attracting younger members with the discounts and everything Invest in America partners have to offer.

Related Services: Invest in America, Credit Union Member Discount from GM, Sprint Credit Union Member Discount,Shop America