Monday, May 23, 2011

Strong Websites = Happy Members

When creating a website, it’s easy to get caught up in the bells and whistles of design or the assortment of products and services that need to be represented. But what about your members? Design and content should be seen through the eyes of your members or potential members to have the greatest impact.

A strong website design can enhance member service when your layout is easy for a member to navigate and if the content is provided in a simple, straightforward manner. This allows you to showcase products and services that the member may not know are available. Another key to a strong website is a strong content management system (CMS). It can keep your site’s content current and informative, without putting a strain on your credit union’s resources.

Technology Solutions can help you create a strong credit union website and offers an easy-to-use yet powerful CMS to support it.  Many of the CMS modules let you enhance the member experience by providing more ways to access your credit union – such as mobile apps, mobile sites, online applications and BoldChat for online member interaction. Modules also include polls, to find out what your members really think; a calendar, to keep members informed of upcoming credit union events; and a rates modules that lets you manage your rates with just a few clicks of a mouse.

Other ways Technology Solutions can amp up your site are through additional modules for member financial education, credit union special events, webcasts, video services and even youth modules – all designed to educate and inform your members in an engaging way. And if you’re not planning on a complete redesign, they can do a website review and offer recommendations for improvement.
Discover what Technology Solutions can do for your credit union, its website and most important, its members. Click here for details or call 800.262.6285 or email info@cusolutionsgroup.com for more information.

No comments:

Post a Comment