Attracting the Web 2.0 Generation Presentation

The presentation below is from a talk I gave called "Attracting the Web 2.0 Generation:"

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It was supposed to have been focused on how Facebook, Twitter, blogging, etc. can be used to attract younger members (i.e. "the Web 2.0 Generation"), which it did cover. But the more I researched and prepared for the presentation, the more I realized two things:

1. Use of social media is growing across all age groups (See USA Today Article called Boomers zero in on social networks). In other words, the Web 2.0 generation is not just kids anymore, it is much bigger than that.
   
2. The social web is not about the individual technologies, it is about building relationships.

In fact, the key points of my presentation focused on the things credit unions are doing informally already in the offline world, namely talking and listening to members, that can be extended online with the social web.

What needs to happen, however, is that the "informal" should be turned into the "formal" via planning and strategy development. So instead of those important member interactions happening by happenstance, they could and should be sought out in a strategic and regular manner.

The P.O.S.T. model (which I have discussed in prior posts) is a great tool to get that done, and I think there is a reason the "T" comes last. It comes last because the more important parts of the planning process are the People (who you want to reach), your Objectives (what you and your members expect to get out of it) and your Strategies (how you expect to get the job done). Arguably, Technology is just one enabler among others, including face-to-face interactions.